Essay autobiography of a newspaper

Write Essay Piece Artwork 442498. This topic contains 0 replies, has 1 voice, and essay newspaper was last updated by many words 2 pg cospsichtetebe 6 days, 4 hours ago. Essay Newspaper! Write Essay Piece Artwork. Writing Art and Design Essays Pearson Portfolio An introduction to help students writing art and design essays . effort they have made to really understand an artist and designer or a particular piece of work, Descriptive Essay on a Piece of Art | AdvancedWriters.com Blog 11 Mar 2015 Read the following free sample descriptive essay a such piece of of the argumentative essay art as Mona Lisa painted by newspaper Enjoy some descriptive essay writing guidelines. How To Write An Art Essay , Topics And Structure EssayBasics 4 Jan 2017 Art essay writing tips, topics and structure on argumentative, essaybasics.com. Autobiography Newspaper! art essay is based on show me a of an, what you want others to know about the essay autobiography, piece of art . Writing in Art and hotel essays Design Monash University 27 Feb 2007 In this essay , the Rococo and Romanticism periods have been selected to essay, demonstrate how two art periods can have many similarities yet still How to Write a Visual Analysis Paper | LetterPile 4 Jun 2017 Need help writing a Visual Analysis Essay ? Suggest how this piece of art fits into the works of an artist , or the ad campaign of black renaissance a collection a company.

Formal Analysis Paper Examples Department of autobiography of a newspaper Art and Design Papers and Projects · Guidelines for Analysis of Art · Formal Analysis Paper Examples · Guidelines for music harlem renaissance a collection of essays Writing Art History Research Papers · Oral Report Guidelines for Analysis of newspaper Art Department of many words 2 pg Art and Design Knowing how to write a formal analysis of a work of art is a fundamental skill learned in an art appreciation-level class. Students in art history survey and Top 70 Art Essay Topics to Write Your Impressive Art Essay 31 Mar 2017 Here is a list of top art essay topics, grouped by the kind of art . You will an art essay ? Read how to write this type of essay in the article below: Writing an Art History Essay Ivy Tech using facts and evidence and examples. Essays show a writer#039;s mind on the many pieces , such as a film, can#039;t just be great “as a whole” and leave it that. Essay Of A Newspaper! BBC GCSE Bitesize: How to analyse an artist#039;s work The following headings and me a format essay questions can help you to structure a piece of writing and essay autobiography understand a piece of artwork . Always remember to use your own words. 15 Jan 2008 Writing a university essay involves a lot of careful thinking about to jot down all your interesting thoughts on separate pieces of paper as you Introduction Writing About Art This text is intended to help students improve their ability to write about descriptive visual Paragraphs should be the basic organizing unit of any essay . The choice of which verb tenses to autobiography, use must be consistent throughout a single piece of hotel essays writing . Appendix III: Sample Visual Description Papers Writing About Art Write a two-page visual description of the work you selected. Essay Autobiography Newspaper! .. Many art historians object to describing art as a piece because it seems too casual and, How to Start a Reflection Essay on Art | Synonym In this article , I assume that you are writing a reflective essay on art you have made yourself, but the instructions can be easily adapted to help you reflect on an Write an citing a poem A+ essay about ART in 4 STEPS! YouTube 5 Mar 2015 khanacademytalentsearch Ellie Pinzarrone shares four steps for creatives to consider when writing a visual analysis. Created by Ellie Pinz Writing the A2 Art Personal Study: Examples, Help and essay Guidance 8 Feb 2017 This article has been written for CIE A Level Art students who are working on black music in the a collection, their A2 Art Personal Study. It focuses purely on how to write the How to autobiography newspaper, Write a Response Paper ThoughtCo 7 Aug 2017 are writing an essay about a book or article you#039;ve read for a class, paper could address any type of in the a collection of essays work, from a piece of essay of a newspaper art or a film to a Art History Essays the Purdue University Online Writing Lab 1 Mar 2016 Writing Essays in Art History.

Summary: It is also ideal to discuss the focal of the piece – what is in the center? What stands out the most in hotel essays the Writing a Formal Analysis in Art History Hamilton College The Nesbitt-Johnston Writing Center. Hamilton College. Clinton, NY 13323. Writing a Formal Analysis in Art History. The goal of a formal analysis is to essay autobiography, explain Essays on Visual Art Image Journal South Africa between the Shadow and the Light Essay by Rachel Hostetter Smith. Art Essays from the Archive. Dancing to Strange Music: Diversity and Faith in Writer#039;s Web: Titles: Underline, Italics, or Quotations? When writing about other works, it#039;s hard to decide when to underline (or place in me a italics) a title and For names of artwork , always use italics or underlining: ex. The Most Important Art Essays of the Year | artnet News.

30 Dec 2014 These are Ben Davis#039;s picks for the year#039;s best art essays . In any case, here are a few of the pieces of autobiography of a writing that I think are touchstones of Compare and Contrast: Preparing for an Art History Essay Exam By focusing on what it takes to craft an effective exam essay question, you will Now that you#039;ve chosen your two art pieces , be sure and write down the most How to Reference a Painting in essay an Essay | The Pen and The Pad Citing a painting , such as Picasso#039;s Tete d#039;homme III, will depend on the style Books in essay autobiography of a newspaper MLA Format · How to Write a Compare-and-Contrast Paper in MLA Format This article was written by the Pen the Pad team, copy edited and fact Holocaust Center for Humanity Writing , Art Film Contest 2018 Writing , Art and Film Contest theme will be announced in the winter. Music In The Harlem! My piece shows Jews behind a barbed wire fence and a person in front of the fence The 10 Essays That Changed Art Criticism Forever | Art for Sale 14 Jun 2017 Over the last 60 years, 10 art critics altered the course of essay newspaper art history. (As the writer Mary McCarthy said, “You can#039;t hang an event on your wall. Rubric For Assessment Of The Essay! .. of the museum panel, the catalog essay , the article in the art periodical. How to Write the Perfect College Application Essay The Art of 11 Sep 2015 Done properly, your essay will have earned multiple acceptance In this article , I suggest methods for identifying the topic and autobiography writing the Essay structure for Arts students SlideShare 13 Jan 2010 Essay structure for Arts students. 1. A Poem In An! Essay Structure; 2. Are you ready to write ? Reading and essay autobiography of a thinking Making useful notes Brainstorming Annie Dillard on the Art of the Essay and Narrative Nonfiction vs 26 Mar 2014 Annie Dillard on the Art of the rubric of the, Essay and Narrative Nonfiction vs. For Annie Dillard — modern mystic, sage of writing , champion of the creative spirit — the essay is not only an autobiography of a newspaper immensely valuable genre of . Share Article Language – Essay | Tate Examining #039;visual language#039; or #039;vocabulary#039; within the descriptive essays on hockey, works of ARTIST ROOMS. first coin the term #039;conceptual art #039; in essay the article Paragraphs on Conceptual Art , 1967. . and mythology, while blurring the on hockey, lines between painting and writing .

How to Write a Great, Simple Business Plan for a Small Side Business. Several weeks ago, I wrote an autobiography article on starting a side business as part of my larger 31 Days to Financial Independence series. Descriptive Essays. In that article, I advocated strongly for writing a business plan for even a small little side gig: “Develop a real business plan for each idea. Take each of those three ideas and flesh them out into a business plan. Essay Of A Newspaper. This seems like a painful formal process to many, but there’s a very good reason for making a business plan: it helps you see the potential problems in harlem of essays, your idea before you start running with it, which means you can think of ways to essay autobiography newspaper, get around those problems so that you’re more likely to have success right off the bat. […] I did this with The Simple Dollar (back then, I used a business plan book from the library rather than [the] great SBA resources that exist today) and with many other small businesses I’ve dabbled in. Descriptive. The process of writing such a plan has almost always helped me see obstacles and helped me figure out how to deal with them before they become disasters that I’ve invested many hours in.

I’ve walked away from many ideas after writing a business plan, and for good reason – they would have turned into black holes of time and money, slurping away all of those resources and giving me little in return. Once you’ve written up a business plan using these ideas, pass them around to some trusted family members or friends or mentors. Send each one to of a newspaper, a few people and get their feedback. Send them to people you trust and hotel essays whose advice you trust and take their comments seriously. They might be really negative on of a an idea that you think is great, but rather than just brushing it off as “jealousy” or something, stop and listen to what they’re saying. Often, the good people in of the, your life are critical of of a, something you’re doing for hotel essays, a reason – they may be seeing something you’re not seeing due to your own blind spots.

Often, this can turn into a feedback cycle, where people give you comments, you improve the business plan, and then you send it to people for a second reading or to new people for a fresh reading. The goal is to develop a plan as well as you can so that you have a strong plan going forward when you start.” This section seems to have touched on the imagination of of a newspaper, quite a few readers, several of whom sent in show format, feedback wanting to know more about writing a plan for a small side gig. A couple of readers even sent in business plans for their side gig for me to look at. The clear consensus among these readers is that they saw the newspaper, value of the 2 pg, idea of a business plan for newspaper, their side gig, but that they wanted more guidance.

What should they include? What should they be thinking about? I wrote a few personal responses, but then I quickly realized that it made more sense to put together all of the information in one single article to black in the harlem a collection, share with everyone. What follows is a guide to assembling a business plan for a small side business. It’s a framework I’ve used many times, including when I was originally planning The Simple Dollar. The value in autobiography, writing such a plan is black in the harlem renaissance of essays that it forces you to think about these issues before you even start so that you don’t throw yourself into a plan that’s doomed to fail. Remember the goal of a small side business: It’s all about creating another revenue stream for you, giving you more income while you still have a main career and possibly giving you something to fall back on if you decide to move away from that main career. First, we need to cover a few ground floor assumptions . By its very nature, a small side business is newspaper one that doesn’t require a lot of initial funding. Whatever funding is required initially is for assessment of the argumentative something you’re investing out of pocket. I’m also operating under the assumption that the side business is small enough that you will operate it as a sole proprietorship for essay newspaper, the time being. This is in an what people tend to do when they’re tinkering around with solo side business ideas; when something seems to be promising, then they put a business structure around it.

If you’re reaching the point where something more robust is in order, you should take a serious look at the business planning resources available from the autobiography of a newspaper, Small Business Administration, which will guide you through the steps of descriptive essays on hockey, actually setting up a proper business structure for essay of a, your activities. This guide is intended for people with a small idea that they can execute on their own without any outside investment and in their spare time – things like starting a YouTube channel, making jewelry or artwork to a poem essay, sell on Etsy, or writing a book. The reason for making a plan for this is to newspaper, eliminate potential roadblocks up front and thus increase the chances that this microbusiness will grow to a point where you should start considering a full business structure, outside investment, loans, and so forth. Ready? Let’s dig in. A business plan is simply a document that outlines what you intend to do to many 2 pg, make your business succeed over the next three to five years. It looks at autobiography of a newspaper, potential obstacles in your path and helps you think through solutions to overcome them now so that you’re prepared for them when they arrive. A business plan is not a guarantee of success. What it does instead is increases the chances for for assessment of the argumentative, success to occur. You have a greater likelihood of having a hit on your hands if you created a business plan up front. A business plan is actually just the formalization of essay autobiography of a, a lot of healthy thinking about your business ideas before you start sinking a lot of time and energy (and potentially money) into it.

Remember, with a business plan for a side business, your focus is primarily on turning spare time and energy into money. You’re likely not investing very much money in this, but you are willing to invest time and energy into it. Hotel Essays. Because of essay autobiography of a, that, most side businesses tend to involve a significant period of very slow and small growth until that cumulative time and effort begins to bring benefits. Keep that in mind as you plan. So, what basic ingredients should you have in your business plan? A summary should be a one page description of your overall business plan, condensing everything down into one page. This should be the first “real” page of your plan (you may want to have a title page and a table of essay, contents first, particularly when you start sharing it with others for review.) A market analysis should include a serious look at who your customers might be, who’s already serving them, and what gaps are available to you in that market. Essay Autobiography. What are you going to provide that isn’t already being provided to music, your potential customers? Who are those customers?

Think of customers in a very broad sense – for example, if you’re going to make a Youtube video channel, your viewers are your customers. Service or products should include whatever it is autobiography you intend to make and sell or whatever service it is that you intend to provide. What exactly are you going to make or offer? What features does it have that makes it distinct? How do those features meet the me a essay, unmet needs of customers as identified in the market analysis? What is the cost to essay autobiography of a, you to produce this product or service and what will you be charging for it? Remember, starting a business of any size is a waste of your time if you’re not creating something that meets a real unmet need in the customers you want to show format, serve. Startup materials summarizes what exactly you will need to make this business happen. For a microbusiness, you likely already have most of of a, those materials, but you should still include them here. Assume you have nothing – what do you need to make this business happen? Where will you be acquiring those things?

Organization is many words 2 pg basically a description of the time and autobiography energy you’re going to put into making this a reality. Rubric Of The Argumentative. What exactly are you going to be doing regularly in autobiography, order to make this service or product a reality? Are you going to show me a, be spending three evenings a week on it? One full weekend day each week? It is a very good idea to set aside a block of consistent time each week – or multiple ones – toward making this business plan into a reality. Marketing (and sales, if needed) is pretty straightforward, at least on the surface. Autobiography Of A. You have identified customers with a particular need. You have identified something you can make that will meet that need.

Now, how do you make those customers aware of your product or service? Without some good answers to descriptive on hockey, that question, you’re not going to attract customers. I honestly recommend starting a Google document for this business plan so that you can access it easily from of a anywhere and add ideas from 2 pg essay anywhere as they occur to you. Remember, one of the essay, main values of a plan like this is as a tool to collect your thoughts and organize them into something sensible, which is very likely to increase your odds of show format of an essay, success. This section really boils down to three questions: Who and where are your customers? What needs or desires do they have that aren’t being fulfilled? What will they give to autobiography, have those needs or desires fulfilled? In answering them, more information is good, particularly when that information is rubric of the based on actual data and conversations with potential customers. Do not center this around your own desires or what you think customers might want, or else you’re setting this up for failure. The first step, then, is finding your customers . Who are they?

Who are the newspaper, people you’re hoping to target? Where are they? Where do they spend their time? Do they have time or money available to spend on in the harlem renaissance a collection your product or service? The next step is to look at of a, the needs that these customers have that aren’t being fulfilled right now. What are they looking for that they’re not finding? You can find this by looking for where these customers hang out online and reading their comments. What things are they talking about citing name in an, that aren’t being fulfilled? How are they criticizing the products they already use or the things they watch or enjoy?

Is anyone fulfilling that need? For example, I wrote a business plan recently for making a video series of board game reviews. Essay Of A. In doing customer research, I went to where potential viewers hung out and black in the renaissance a collection of essays looked for the things they said that were missing from of a newspaper review videos. What things did they want to see that no one was really doing? Those comments provided the backbone of my plans for the videos. The next question is whether or not the customers will actually engage with the product. Would they watch videos like this?

Would they read books like this? Would they buy these products? Would they listen to this podcast? The best way to figure this out in the harlem renaissance a collection of essays is to of a newspaper, talk to hotel essays, customers. Would they actually give their time or money or energy to this product if it existed? You’ve identified something that people want that they’d be willing to of a, devote their time and hotel essays energy toward. The question is autobiography newspaper how you’re going to fulfill that need. What are you going to show format of an essay, make that matches up with that need? This is autobiography of a where you sketch out your actual product in rubric of the essay, detail. What are you going to autobiography, make? What would individual items look like?

How would you actually make that product? The more detail you go into essay, here, the better. So, again, with my video review idea, I sketched out what a lot of individual videos would look like. Autobiography Newspaper. I identified a review system that I would use, laid out the contents of a typical review video, and made sure to highlight which bits were really distinctive and potentially of real interest to the customers identified in descriptive on hockey, the market research section. The focus here is on autobiography of a newspaper the end product that you’re going to create. Define this product as clearly as possible along with the steps you’ll need to take to make that product. Naturally, you’ll probably need some things to make that production happen. On Hockey. Even for virtual things, you’ll still need a computer and a digital camera of some kind and essay autobiography of a likely some kind of internet connection. For other things, you’ll definitely need more things. Think through this carefully.

What do you actually need to essay, make this product? Assume you have nothing at all. What’s needed to essay, move from nothing to the finished product you want? Remember, you should be able to use items you already own for this purpose and you should note that, but there are likely some items that you’ll need to purchase. Make sure that the expense is low – after all, this is intended as a side business with no outside investment. If the expense is in any way a challenge to you, you may want to rethink things and black music harlem perhaps define a simpler initial product without as much startup expense.

The organization section should define your workflow. What are you going to be doing each day in order to essay autobiography of a newspaper, make this product a success? What are the steps in creating each product? What time are you setting aside regularly to make this happen? For a larger business, the hotel essays, organization section is more about figuring out of a roles for various people and outlining what their roles would be like, but in a side gig, you’re the only person involved and you’re filling all roles, so the organization section is all about thinking about the work that needs to hotel essays, be done, how you’re going to do it, and newspaper how you’re going to find the show me a format of an, time and energy to do it.

Don’t be afraid to autobiography of a newspaper, consider a point in hotel essays, the future where you may need some assistance with the business, but that shouldn’t be the focus. The focus should be on of a newspaper how you are going to descriptive essays on hockey, get the products made in the short term. The marketing section is all about making sure that your target customers actually hear about your product in a way that won’t alienate them right off the bat. Remember, this doesn’t necessarily mean advertising – in fact, with a small side project like this, it probably doesn’t mean paid ads. Instead, you should focus on things like becoming a part of a community of fans or people with shared interests and sharing what you made when the opportunity sensibly presents itself. Almost all communities resent it when someone from autobiography of a newspaper outside comes in show format, and pushes their new thing or even if a regular member incessantly pushes something, but if it’s from a regular member who has consistently provided good input, a little self-promotion is autobiography usually welcomed and show of an essay even celebrated a little bit. This is essay of a a great way for you to get your product known to customers. Get deeply involved in hotel essays, communities where your customers reside. Be a helpful, positive member of those communities. When you have a good product, share it, but do it in a context that’s actually meaningful to of a newspaper, the members of the community and serves an actual purpose, like responding to a question or adding a resource to a collection of argumentative, resources, rather than pushing that product on its own. A single announcement is autobiography of a newspaper fine, but you can create backlash if you overdo it.

When you have all of essay, these sections written, write the summary, which basically sums up each section in essay autobiography, a single short paragraph so that the summary of the whole thing fits on one page and put that at in an, the front. Then… let it sit. Just save it and don’t think about it for a week or two. Don’t even look at it. After that time, open it up and start editing it. Clarify things that are unclear. Fix up any big flaws in of a, your thinking that are now apparent because you gave it some time to rest. Answer any additional questions that you thought of for assessment of the essay, while you were letting it rest. You may find that doing this in a few cycles is really useful. More importantly, you’ll probably feel your plans getting better and stronger, and the better and essay autobiography of a newspaper stronger the plans, the essay, more likely those plans will result in success.

Once you’re happy with your plan, take that plan to a trusted mentor or friend, someone you trust deeply and whose opinion you’ll respect, even if it’s critical. Ask them to read the plan and give you any feedback they might have. You can “repay” them by taking them out to lunch and autobiography of a newspaper hearing their critiques there or finding some other small way of thanking them, especially when they provide extended feedback. This may turn into rubric of the, a feedback loop. You may end up going back into your own cycle of revisions to improve things as you think about their feedback. You may end up sending a revised edition to that mentor for further feedback. You may end up taking a revised plan to a second mentor. The goal of essay autobiography of a newspaper, all of this is the same: you’re trying to identify as many flaws in your plan as you can before you start so that you don’t get sidelined by black music harlem renaissance a collection, those flaws later on. Essay Autobiography Of A. The more effort you put in here, the greater your chances for success.

Trust your gut, though. There will come a point where the plan is pretty good, both in your eyes and in many essay, the eyes of the autobiography of a, people who review it. When that happens, it’s time to launch and get the process started. Hotel Essays. Go put that plan to good use and start earning a healthy side income! Let’s be clear: This process takes a while. Essay Autobiography. It involves a lot of thinking about what you’re going to do without taking action. Many people don’t want to invest that time. Those people have a much higher rate of failure. Format Of An Essay. They throw time and effort and money down dead end streets. They spin their wheels and never really achieve the things they want to autobiography newspaper, achieve. Why?

They didn’t think first. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the citing name in an, first four sharpening the axe.” Writing a business plan is the “sharpening the axe” part of the equation. The person who goes out there with the dull axe right off the bat is the person without a plan, and that person is going to find their arms getting tired. They’re going to autobiography newspaper, be frustrated by words, their lack of progress. They’re going to get blisters. Autobiography. And they’re going to descriptive essays, quit.

Sharpen your axe first by writing a plan and every move you make based on that plan will have a real impact that will move you forward. May the newspaper, plan you develop turn into a very successful side gig for you, one that brings in some additional income and maybe even grows into something beyond your wildest dreams. Get rid of high interest debt with a 0% balance transfer credit card. Earn credit card points toward your favorite ways to travel. Save money and expand your travel budget by packing any one of these cards on many words essay your trip. A comprehensive guide to autobiography of a newspaper, maximizing rewards and getting paid back for everything you buy. Just sign up to descriptive essays, The Simple Dollar Daily and start saving today.

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10 Business Books Every Savvy Entrepreneur Should Read [+ GIVEAWAY] Below we#8217;ve compiled a list of books that you#8217;ll find particularly helpful if you#8217;re starting a business. Essay Of A Newspaper? That said, even if you#8217;re already in business or not planning to get into business anytime soon, these are all excellent reads that will teach you how to do things better, faster, and more efficiently , and descriptive they#8217;ve all been handpicked by our team. This reading list has been created in conjunction with our #8220;How to essay newspaper Start a Business in a Month#8221; guide. While you may not be able to read all 10 books in a month (we#8217;d seriously be impressed), you might pick one that will inspire you and keep you on track . The choice is of course yours! You are also welcome to join Palo Alto Software in reading the book we#8217;ve picked for on hockey our next in-house book club: Nobel Prize winner Daniel Kahneman#8217;s, “Thinking Fast and Slow.” If you do read it, let us know what you think. And of of a course, if you have any recommendations of your own, perhaps something we really should add to this list or read for our next book club, share them with us on Twitter @bplans. Pages of Wisdom to Guide You to Success. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future. In this New York Times bestseller, Chris Guillebeau presents case studies of 50 successful businesses that got started on $100 or less.

He covers exactly how much money each business required to many words 2 pg get started, and what each entrepreneur did in their first weeks and months of business. This is an autobiography interesting read if you learn best through the medium of stories. This book was part of the Palo Alto Software Book Club. The Lean Startup: How Today#8217;s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. In this New York Times bestseller, Eric Ries explains how to get started with just your minimum viable product (MVP), to test your business idea and innovate as needed before you invest too much time and money on your first draft of the business plan. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the citing a poem name in an New Rich. This book will dispel the notion that you can’t have a life and run a business. Tim Ferris will show you exactly how this is done by sharing his own experience and a step-by-step guide for how you can do it too. Tim is essay autobiography of a, great at format of an essay, setting himself challenges that you can join and essay autobiography newspaper learn from. I also recommend listening to his podcast if you#8217;re an audio learner.

Authors: Jason Fried David Heinemeer Hansson. A very light, enjoyable read. Full of essays on hockey helpful tips that often go against the grain. Essay Newspaper? #8220;Rework#8221; aims to show you a better, faster way to succeed in business. You can dip in and out of this playbook as you see fit. For Assessment Of The Essay? And, if you want to know what the founders of Basecamp did to make it big, start here! This book was part of the Palo Alto Software Book Club. Inspired: How to Create Products Customers Love. Product management expert Marty Cagan takes an in-depth look at of a newspaper, why some products make the leap to rubric argumentative greatness while others get left behind or forgotten.

Once you understand some of the core principles behind inspiring products and the companies that create them, you will be able to assess your own products better and change your approach if this is necessary. Tim Berry is the founder of Palo Alto Software. The lessons shared within define our strategy. The Plan-As-You-Go book provides business owners with quick and easy instructions on writing a business plan that won#8217;t take forever and hold you back from starting. The underlying premise is that you don#8217;t need a boring traditional business plan before you start a business. You need an outline and something you can build on. You need a live plan! The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. A well-known Apple employee and founder of multiple companies, Guy shares his advice on how to of a newspaper turn an idea into black harlem a reality. This book will guide you through all the stages of starting a business—something that is more akin to essay of a newspaper art than science. Black Music In The A Collection? From raising money and hiring the right team right through branding and managing, this informative and easy-to-read guide will set you on the path to essay marketing excellence.

The Tipping Point: How Little Things Can Make a Big Difference. In this book, Gladwell explores and illuminates the concept we refer to as the show tipping point— #8220;that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Essay Of A? #8221; If you#8217;re tired of citing a poem name in an essay reading #8220;how to#8221; books, this one is for you. More than a guide, #8220;The Tipping Point#8221; is a fascinating read by an award-winning author, who manages to teach at the same time as he tells killer stories. By investigating the stories behind genuine innovation, Steve Johnson is essay autobiography, able to hotel essays identify seven patterns of innovation. Packed full of essay stories, this is harlem renaissance a collection of essays, a book you#8217;ll both enjoy and essay of a turn to time and time again. For anyone that enjoys reading about black music in the renaissance a collection creativity, ideas, and innovation, this is a must read.

This book was part of the Palo Alto Software Book Club. Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration. Pick up your highlighter because this book is one giant quotable. #8220;Creativity, Inc.#8221; is touted as a book for managers who want to lead their employees to new heights. The truth is it#8217;s as applicable to employees as it is managers because it will give you insight into those forces that are driving your company to succeed, or dooming it to failure. It#8217;s the essay autobiography of a newspaper story of Pixar and the man behind it, but it#8217;s also an ode to creativity and to protecting creativity, the creative process and the environment that fosters it. I highly recommend it! Authors: Jay Conrad Levinson and Al Lautenslager. This is the no-frills guide to marketing your company. Descriptive On Hockey? Best of all, the authors have structured the essay of a book in such a way that you can use it to jumpstart your #8220;marketing#8221; engine each day for many essay a month. Enter to win your copy of #8220;Guerrilla Marketing in 30 Days#8221; 1. Leave a comment on this post —tell us what you#8217;re reading to improve your business, marketing, and essay autobiography of a managing skills. 2. Fill out the competition form using the same name as the one you chose to comment with.

And, for bonus points simply tweet this link by clicking on the bird in the form below. Lean Start Up and Entreleadership has been helpful for me. I#8217;ve never heard of Entreleadership before. Looks interesting! The book #8220;where good ideas come from#8221; is really interesting. Does anyone knows well written books about leadership ? I have been reading consumer behavior for dummie. In The A Collection? The books mentioned above just got added to my reading #8220;to-do#8221; list.

BPlans has turned into autobiography of a newspaper my go to lead for everything business/start-up related. My company, Sweet Potato Baby which is a Catering Baked Goods Company, is still in a poem name essay our infantile stage. We#8217;ve been in essay newspaper business for roughly 7 months and have no plans of slowing down. For Assessment Argumentative? That#8217;s great to hear! Let us know if there#8217;s a particular type of resource you#8217;re looking for in addition to what we#8217;ve got and we#8217;ll see what we can do about putting something together. Art of the start!

Hi, I am interested in turn around solutions tools for companies that struggle. In a way it is essay autobiography of a, like a new company because you have to rethink everything (including a new bus plan), however the procedures and check boxes are a bit different. Any advice and recommended reading? Great Tips as I am trying to launch a business of on hockey my own. In an abstract way I#8217;ve found the book #8220;The Power Of Habit#8221; by Charles Duhigg very insightful. Thanks! Exactly what I was looking for! Right now The business book im reading is essay of a, Traction by essays Gabriel Weinberg and of a newspaper Justin Mares.

Awesome book with tons of help for citing a poem in an startup businesses attracting more customers! I am reading #8220;Success is Not an Accident,#8221; by Tommy Newberry and autobiography of a Mary Kay Ash#8217;s autobiography, which is incredibly inspiring and is full of the message, #8220;you CAN #8230;#8221; Every month I get Inc. Hotel Essays? Entrepreneur magazine. I love the monthly updates and inspiration! Am reading Secret#8230; Would like to be a business owner in jan 2015. Thanks Candice, Pivot seems interesting.

I am actually more looking for a step by step manual i.e. Essay Newspaper? step 1, sort out the financials, step 2, how to fix productivity, step 3, processes and documents required i.e. production list and so on citing name in an to name but a few. A business plan is #8230;.. a plan. Essay Of A Newspaper? On the ground you need step by music in the renaissance of essays step organized structure to fix an essay existing business that is not performing well. Hotel Essays? Trust I am making sense #128578; Chris Guillebeau#8217;s $100 Startup is fabulous. I also thought Rework was a great book. I#8217;ve never been a lover of Tim Ferriss#8217; work, however he does a few insightful moments. Essay Of A? Currently reading Creativity, Inc. .. pretty good so far. Many Words 2 Pg? I#8217;m reading Start, Run, Grow Your Business by Tim Berry. It#8217;s always inspiring to read articles on this website. You guys should keep up the good work. Thumbs up.

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Business Plans: Writing Guides, Downloadable Templates, and hotel essays Samples. Updated February 15, 2017 by Legal Templates. 1. Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to essay autobiography of a, the right place. Legal Templates is format essay happy to provide you with a hassle-free document downloads. Autobiography Of A Newspaper! Click the buttons below to 2 pg, download (1) a blank document, and (2) a document that is filled in for you to reference. Related Business Documents: Click to View. What’s included in the blank template: In the first download, you will find documents with all of the chapters, section titles, and section subtitles that you will need to of a newspaper, successfully complete your plan. A Poem Name In An Essay! Our first plan contains the 8 chapters of a basic business plan including:

Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to convince potential financiers that your model is worthy of their investment. Essay Of A! Chapter 2: Company and Financing: In this chapter, the goal is to outline the legal and operational structure of 2 pg essay, your company, financing requirements, the history behind the company, mission statement and the management team. If you are forming a corporation, be sure to include your Articles of Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. Of A! It also offers a comparison of your company and your direct and indirect competitors. Chapter 4: Customers and Market Analysis: The customers and music in the renaissance of essays market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of growth and behavior. Chapter 5: Marketing and Sales: The marketing and sales chapter allows you to describe how you will sell your product/service.

Particularly what are your company’s strategies for positioning, pricing, promotion and autobiography of a newspaper distribution. Chapter 6: Strategy and Implementation: This chapter will give you an me a format, opportunity to autobiography newspaper, set the key milestones that help establish a timeline of progress towards your goals. Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the hotel essays final two chapters, entrepreneurs must define and calculate the financial variables that will go into the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an autobiography newspaper, existing company, you should also include the business purchase agreement in show format of an essay, your plan. What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to reference. Essay Of A! Each section gives an example of name in an essay, what you should write.

Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and autobiography of a forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at show me a no cost, so feel free to start your download and get started. However, you should be aware that there are some pros and essay newspaper cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to your company’s success.

A solid plan is necessary to help found your company and ensure that your goals remain on show me a track over time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company. Essay Autobiography Of A Newspaper! If you have an existing company, crafting a solid plan is equally important if you’re hoping to attract investment and expand your company beyond the limits you’ve already reached. Your business strategy should account for the next 3-5 years in 2 pg essay, advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to newspaper, read a how-to guide for each chapter: “How to Write a Business Plan” Table of black in the renaissance a collection, Contents: How to Write the Executive Summary. The executive summary contains all of the essential information about essay autobiography of a newspaper what makes your business strong and hotel essays worthy of autobiography of a, investment . It covers the major highlights of the rest of your plan’s chapters.

The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is your first opportunity to black music in the renaissance a collection of essays, grab a potential investor’s interest. The executive summary will be the first chapter of your business plan, though it’s actually the last section that you should write . First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the attention of newspaper, investors. Your company will lack the black music in the a collection historical data and trends that existing companies are able to provide, but there are strategies to of a newspaper, mitigate these factors. First, you’ll need to hotel essays, briefly explain who you are, the background of your management team, and your reasoning behind starting a business in your chosen niche.

Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is autobiography newspaper cheap – do you have the data and analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the following basic template – feel free to me a of an essay, add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the of a plan (e.g.; to raise a specific amount of a poem, debt financing to autobiography newspaper, expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the essays on hockey key milestones or objectives that you want to achieve with this business (these are the essay of a newspaper tangible results in which you use to prove success of the black in the harlem of essays venture). This statement should be concise and to the point.

Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the organization. Keep this section brief, as you will go into essay more detail in the Products and Services section. Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into citing a poem name essay more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them. Keep this section brief, as you will go into more detail in autobiography newspaper, the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here.

This should include your sales forecasts and projected expenses as well as the logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and me a format essay when you expect to reach your next milestone event and/or start paying back the of a loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is of the a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process first . In particular, complete the financial planning process before attacking this section.

Only then will you be able to identify the amount of money you will need to autobiography of a, raise. With these sections fleshed out, you’ve finished your executive summary. How to me a format of an, Write the Company and Financing Chapter. The company and finance section of your plan is important, because introducing the essay newspaper management team is critical for both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of many essay, success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the essay autobiography various components of a business plan. Our approach for the company overview section is to provide the reader with the company’s legal information, address and descriptive essays a brief description of the essay autobiography newspaper company’s history. Since there are follow up sections in this chapter that over go the company’s location and rubric of the history in more detail, you will want to essay autobiography newspaper, keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES.

The optimal company type is best determined by a credible Attorney. The primer below is meant only to essays, explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to set up and the most common, there is a significant drawback: you will be personally liable for autobiography any obligations. So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and descriptive on hockey you lose in court, the essay autobiography creditors can legally go after your personal possessions – such as the music renaissance of essays roof over your head. A partnership, according to the IRS: “A partnership is the of a relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to share in black harlem a collection of essays, the profits and losses of the company.”

A partnership has certain advantages compared to essay autobiography of a, a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and essays on hockey liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to essay of a newspaper, invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. Rubric Essay! A corporation is essay autobiography of a commonplace for rubric of the argumentative essay businesses that anticipate seeking venture capital financing. The downside to a corporation is the autobiography newspaper problem of “double taxation” since the corporation’s profits is hotel essays taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at autobiography of a the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at of the essay the corporate level (instead, it would be taxed as a pass-through entity).

Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at the individual level (acts as a pass-through entity). Describe the type of company you plan to open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on essay newspaper seeking venture capital financing, then you will want to start a C-Corporation as majority of VCs will insist on on hockey this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical. With the lack of history, there is little investors can go by to essay newspaper, gauge the future success of a venture.

The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to black music in the of essays, execute on the stated goals. To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the essay autobiography of a newspaper company. Tip: Don’t include details about members of the many words 2 pg Management Team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to execute on of a newspaper the company’s vision. If you have an established business the of an information you want to present is the same. Keep in of a, mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. As a company grows from start-up to on hockey, established business, the essay of a management team must also change.

They must be able to rubric of the argumentative essay, manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and essay a brief description. In a publically trading company the Board of Directors is elected by the shareholders and is the highest authority in descriptive, the management of the company. Autobiography! For our purposes (context of citing in an essay, a private company that is most likely a startup or small but growing business), a Board of Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of Director’s typical responsibility is to set broad policies for essay of a the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed.

Choose individuals with knowledge in your industry and are willing to play a role in your company . Hotel Essays! While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is essay of a newspaper committed to your company. Tips on building your Advisory Board: Choose a well-respected and of the well-known individual as the first member of your Advisory Board. This will help you to recruit other members of the Board. Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of newspaper, your Advisory Board. Feel free to shake up the line up over time.

In this section you will tell the reader how much money you need to raise, what you are going to use it for, and hotel essays how you got to the requested amount. Important note: This is essay newspaper a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the hotel essays entire writing process and in particular, complete the financial planning process. Only then will you be able to essay of a, identify the amount of money you will need to raise. There are two primary financing options: equity and debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee. If your company is hotel essays already in existence and essay autobiography newspaper has trading history, then you may also secure a loan off of your receivables.

In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the amount you are able to hotel essays, raise from investors comes down to autobiography of a newspaper, how much they value your company. Many! There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in of a newspaper, the initial stages, followed by break-even and subsequent profitability.

The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is black harlem a collection a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). Of A Newspaper! But the general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the in an essay answer to the first two questions (which is why we recommend you complete your plan first). To answer how much money you need, analyze the autobiography cash flow statement to determine the cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in time. What do you think your company is worth?

The third question is much harder to answer, especially for a new company. At the end of the day it really comes down to for assessment of the argumentative essay, what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of essay autobiography of a newspaper, valuing a company that can help you come up with a valuation to facilitate the show me a format of an negotiation. Cost approach (asset based approach) The cost approach seeks to determine a company’s value by autobiography, analyzing the market value of its assets. In other words, in hotel essays, this approach the company is worth the sum of autobiography, all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the many 2 pg essay asset value may actually be worth more than the essay newspaper going concern value (present value of a poem name, future cash flows generated by the asset). However, for many companies the autobiography of a value of its branding and reputation, along with its ability to show of an, generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to autobiography newspaper, discount that expected income to of the essay, account for risk.

Now you have all the pieces to complete the autobiography of a newspaper equation. You have the amount of money you need by looking at cumulative cash flow. You also have an format of an, idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on essay autobiography of a newspaper the loan’s interest rate and payment schedule.

Make sure you will be turning a profit that is hotel essays both large enough and soon enough to ensure there is essay autobiography of a newspaper no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to for assessment argumentative essay, further negotiate) Exit strategy. For debt financing, answer the essay autobiography following: Loan amount needed When you need it When you will be able to pay back the loan The amount and frequency of loan payments. In addition to the information above, you should also summarize how you plan to words 2 pg essay, use the funds. The level of detail should be at a high level ; if the investor or lender wants to see expenses in more detail that will be available in autobiography of a newspaper, the Appendix within the Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice.

With a line of credit you draw upon it when you require the funds and pay interest immediately on the money as it is borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the line of 2 pg essay, credit with assets, you may be able to get better terms. In the essay autobiography Quick Start Guide we briefly went over the different strategies available and descriptive how thinking about autobiography of a newspaper your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the a poem essay company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on essay autobiography their investment since they are taking a large risk by investing into your company.

Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return. You need to demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and many essay healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to autobiography of a newspaper, sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals.

For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the company. It’s a statement your employees and show format customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short.

1-2 sentences max. Don’t use “fluff” words. Make the essay newspaper statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and deliver” demonstrate the essays on hockey company’s capability to in delivering an end-to-end solution.

By using the words “innovate” and essay “prevail over serious diseases” it serves as a rallying call for 2 pg their thousands of employees that what they are doing is (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. Newspaper! It is a pharmacy retailer and it will solely focus on making itself easier for the customer to use (that could mean so many things, such as innovating online to fulfill prescriptions to harlem a collection of essays, improved customer service within their stores). Example of of a, poorly written mission statements. A. Show Of An! FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in essay of a, which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Descriptive On Hockey! Its objectives are obvious (what company does not want to autobiography newspaper, maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)?

Lastly, it does not mention what the essay company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the essay autobiography of a newspaper company’s mission statement is format of an ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for newspaper businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to me a format essay, the level of essay, detail you want to include. This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for your company.

Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the hotel essays table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an essay autobiography, important section of citing a poem name, your plan. Information you may want to essay autobiography newspaper, include: Size (e.g.; in music in the renaissance, sq. Newspaper! ft.) Location/Address Other notable facts, such as equipment at the facility. Location is format essay important for a large number of retail businesses, whether you are a restaurant or purveyor of consumer products.

If possible, provide statistics about the retail location you have chosen or are planning to choose. Describe the lease terms you are able to secure, and autobiography of a newspaper if there are any laws that protect the hotel essays lessee from unreasonable price increases. You can read a detailed article about what to essay autobiography of a newspaper, look for in a lease agreement here. Provide detailed information on black in the harlem of essays the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the newspaper facility provides the business with these resources. If the facility is many words 2 pg pre-existing equipment or structures that can be leveraged, make mention of essay autobiography of a newspaper, that. Location can be an important aspect of your business even if you are not in essays on hockey, retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective. If you operate out of a home office. Describe your future expansion plans, including expected date of autobiography newspaper, expansion.

Upon completing these sections, you will then be finished with the company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to black in the harlem renaissance, help give investors a comprehensive understanding of the bread and butter of your business. Essay Autobiography Of A! Your products and 2 pg essay services section should include the following sections. Products and Services Chapter Sections. Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and autobiography of a newspaper Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the words 2 pg essay secret sauce working.

It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in terms of benefits vs. features. What is the newspaper consumer really buying? For example, a person buying a Rolex watch is not only me a format essay buying a device to tell time, but the prestige and status that comes with a luxury product. Of A Newspaper! Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the name essay business adage that acquiring a new customer is essay indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the black music renaissance potential to sell additional add-ons, upgrades and essay of a newspaper substitute products/services to existing customers . Think about descriptive essays on hockey how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream.

This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and of a we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on citing in an essay how to perform competitive analysis.

The Internet makes this much easier then in days past. Some ideas: Google search using keywords that your customers would use to find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn. Not only do you have to worry about current competitors you can see, but you have to autobiography of a newspaper, be vigilant and be on the lookout for new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step.

You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to start competing) There is in an essay future growth potential (such as mobile apps) Much of this is autobiography of a newspaper common sense – if you see a market opportunity that no one is rubric essay competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers:

Cost: This is an obvious one – the lower the price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to delivery. Autobiography Newspaper! There are several popular fulfillment options: Engineer to order: the product is designed and built to customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is black music harlem a collection based off of customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is manufactured in quantity based on expected sales of the product (e.g.; retailers)

If you are going to be selling physical products and expect to hold inventory, then you should pay very close attention to how you forecast the amount of inventory you need to meet your projected sales. Of A Newspaper! Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Show Of An! Use historical sales data if you have it, and make sure you account for essay of a seasonality. Have accurate inventory tracking.

Use bar code scanning or equivalent to essay, ensure there are no data entry errors. Of A Newspaper! Utilize inventory management software. QuickBooks, Sage, and 2 pg essay a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of essay of a, delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to hotel essays, optimize delivery routes and autobiography newspaper times, which enables it to ship to practically every corner of the hotel essays globe, seamlessly and with very low error rates. Think about how technology plays a part in your business and if it is critical to your business operations.

If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on autobiography of a your business, you may want to create back-up copies of data and software, routine security checks, and securing physical assets. What would happen if you lost access to many 2 pg essay, the technology? Think about alternatives that you could utilize. For example, if you license a piece of software and newspaper later down the road decide that the cost is too high, is there a competitor who can license you an alternative? If you have exclusive rights to a technology, either through a patent or through an essay, exclusive license agreement, this is a great competitive advantage and one that you will want to describe in detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and autobiography trademarks), and essays on hockey copyright (such as novels and movies). If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property.

These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is essay recommended that you apply for a patent to protect your invention. Descriptive Essays! You should apply for a trademark for autobiography newspaper your company name and logo as well. Intellectual property type 2: copyright. These include literary and artistic works such as novels, poems and argumentative plays, films, musical works, artistic works such as drawings, paintings, photographs and essay of a sculptures, and black in the renaissance of essays architectural designs.

In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Essay Newspaper! Enforcing your intellectual property may be feasible from music a collection of essays a legal point of essay of a, view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is just as important to secure your intellectual property in relation to your employees and hotel essays contractors. Essay Autobiography Newspaper! Everyone should be required to sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by the company. Show Me A Essay! In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to whom owns a piece of essay autobiography, intellectual property, there is a physical record.

If you have future products and services planned, it is a good idea to describe the hotel essays product roadmap and strategy behind it . Of A Newspaper! A key concept is a poem name in an that of autobiography of a, product lifecycle, which describes the many essay stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the essay autobiography newspaper word out. You may discount the price of the for assessment of the argumentative product to encourage new customers. During this phase, you may focus on expanding your product to autobiography of a, new segments in the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of descriptive essays on hockey, your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors. Marketing spend for your product starts to dissipate as sales of your product are in steady decline.

After including all of this information, you’ll have completed the products and services chapter. Writing the Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to of a, describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections.

Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional) In the market overview section you are going to calculate the hotel essays total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. Essay Autobiography Of A! At the highest level is an estimate of the total market given 100% saturation. Another way of looking at this is many 2 pg essay what would be the total market if one company had 100% market share.

Once you have the total addressable market, then you can estimate what percentage of this you can realistically capture. This, of course, is much harder to predict with accuracy. So the important thing to remember is to utilize strong sources for your assumptions. For example, lets say you plan to open a high-end steakhouse in newspaper, downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and descriptive essays research the average annual sales for each restaurant. Then multiply the two to get the total sales for all high-end restaurants. This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market.

Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company. Describe what problem your product is solving. Autobiography Of A Newspaper! If you are targeting multiple customer segments, make sure you go into detail on for assessment essay how your product serves each customer segment.

Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the of a time and cost of switching from one company’s product/services unless it is compelling enough, which is dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is black music a collection of essays high switching cost associated with migrating from a Mac to a PC. Essay! To overcome this problem, describe how your product either is able to overcome customer’s inherent adversity towards switching products, or if your product is able to rubric of the argumentative essay, reach new customers and of a bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is music harlem a collection critical for autobiography of a newspaper various aspects of your business. A growing or shrinking market is described in hotel essays, more detail in the market growth section. Autobiography! Below are some of the show format of an essay other factors that will affect market trends:

The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in sales as households reduce spending on non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to newspaper, date on upcoming changes. Many Words Essay! For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of securities. This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an autobiography newspaper, impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in music in the harlem renaissance a collection, the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in a less advantageous position.

Knowing technology trends is autobiography of a newspaper valuable in black a collection, ensuring you are gaining a competitive advantage through the use of essay of a, technology. Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an eye on essays on hockey this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in market size from one time period to the next (usually in autobiography of a newspaper, years). So if the hotel essays market in the first year was $100 million and $150 million the second year, then the market can be said to have grown by 50%.

You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Of A! Utilize publically available data sources, trade publications, market research firms, and government agencies to a poem name in an, find much of essay newspaper, this research. Being able to demonstrate a market is growing is obviously important – for name example, the market for Blackberry accessories is clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in essay of a, terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry. Descriptive! Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to essay autobiography newspaper, describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website.

Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the citing name in an competitive landscape. If your industry has low barriers to newspaper, entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and compete. If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of buyers, or there are many alternative products to hotel essays, choose from, then expect downward pressure on your margins. If there are many substitute products in your industry and autobiography the switching costs between them are low, then expect substantial competition.

An industry is very competitive if there are many competitors about the same size, there is little differentiation between competitor’s products, and of an essay it is mature with little growth (so the only way to grow is to take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and account for of a newspaper the lion’s share of your company’s revenue. For many businesses, you will soon realize that a large portion of for assessment, your revenue comes from essay a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month. When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to essay, name your key customers individually. In this case, you should describe in detail your relationship with each of them separately.

If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task. Time to move on to the next chapter! Writing the Marketing and essay of a Sales Chapter. The marketing and sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include:

Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to words essay, write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections.

Describe how you position your company within the essay autobiography newspaper competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to descriptive essays, reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the cheaper it becomes.

It will also be harder for your competitors to essay autobiography newspaper, enter the 2 pg market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to essay, low cost production centers Thrift: Limiting advertising and hotel essays RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by essay of a newspaper, targeting a specific segment of the market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied. You can also achieve differentiation through branding and citing name essay marketing – for example, Starbucks sells premium coffee at autobiography of a newspaper a premium price point, primarily through the descriptive essays on hockey strength of their branding and not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly.

Likewise, if you are going for the luxury end of the market, then a higher price is autobiography of a newspaper often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit. There are, of course, exceptions. Of The Argumentative! For example, you might want to achieve economies of scale by newspaper, maximizing units sold, or you might be maximizing revenue to achieve dominant market share.

There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and will likely be willing to pay for music in the harlem a collection of essays your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto essay autobiography of a how you will convey your marketing message to your intended audience. What marketing channels will you utilize to descriptive essays, reach your target customers? Depending on your business, traditional media may be an important component of your complete marketing toolbox. These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence.

There are a myriad of autobiography of a, options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the show me a of an essay destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter)

Word of mouth marketing is by far the most profitable and powerful marketing channel available to autobiography, any business. New customers that are referred to your business are more likely to purchase and more likely to continue referring your company. Hotel Essays! There are ways to boost word of mouth marketing, especially with the advent of social media. For example, asking a satisfied customer to like your business on Yelp and autobiography of a Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is hotel essays invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and competitors.

You can start by participating on public forums and blogs related to your business and adapting the adage “give more to essay autobiography newspaper, get more”. How will your products be available? On one end of the black in the spectrum is essay autobiography newspaper direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in descriptive essays, turn sell to retailers, who in turn sell to consumers. Three common models: Product is stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc. Product is specialized and essay autobiography sold through specialized channels. Examples include nautical computers and rubric for assessment of the argumentative tooling/machinery. Product is essay newspaper only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags.

The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the Strategy and many words 2 pg Implementation Chapter. The strategy and implementation chapter will give you an opportunity to define the key milestones that mark meaningful progress towards your goals. Autobiography Of A Newspaper! It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional)

Milestones are the key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the music in the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and autobiography lenders will be looking at many words 2 pg essay what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and the threats it faces.

Strengths and Weaknesses refer to internal factors in essay of a newspaper, your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness. Are you providing a product/service at a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on razor thin profit margins or heavy investment in essays, fixed costs in order to essay newspaper, achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer?

This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the market that may be under-served. Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to black in the of essays, pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is essay of a a commonplace occurrence in business.

There are a wide variety of me a, alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an essay of a newspaper, opportunity for a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and power of a poem name in an essay, your business. Essay Of A! Striking a partnership in rubric argumentative, this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from essay autobiography of a several key customers. Inking an exclusive agreement to lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to a poem name in an essay, partner with competitors under certain circumstances – for example, to set standards for the industry or to essay newspaper, help further adoption of a technology.

For example, Sony and Panasonic partnered together to increase the adoption of of an, Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan.

It requires making a large number of essay autobiography of a, intelligent assumptions about the hotel essays size of the autobiography of a market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in which you will sell your products and in the a collection of essays services, the cost it will take to autobiography of a newspaper, produce or sell the rubric essay product/service, and the number of units you will sell. Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the following sections as they lay the foundation for defining the essay of a sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of rubric for assessment argumentative essay, your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. Essay Autobiography Newspaper! For example, if you plan on hiring several sales people nine months from the essays on hockey start of your business, you should forecast an increase in sales thereafter.

This is the price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over essay time: The price of your product/service may increase/decrease in citing a poem name, price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the essay of a direct cost of producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of sales on a sliding scale. Costs vary each month: The cost of your product/service may increase/decrease in price over hotel essays time for several reasons: Economy of essay autobiography of a newspaper, scale: the more units you produce, the citing name essay cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of units you will sell.

My units are constant: Not particularly suitable as most businesses will expect to autobiography of a, have some growth over time. Units sold changes over time: The quantity sold of your product/service may increase over hotel essays time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by country and by essay autobiography of a newspaper, products/services sold. In the name essay United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of taxation if you are required to collect sales tax. Autobiography Of A Newspaper! If yes, you collect the sales tax from your customers and then remit the many words essay tax to the state each year. If the individual assumptions used for each component of the autobiography of a sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of black in the a collection of essays, any business. In this section, you will enter forecasted employees and contractors you plan to hire.

The number of personnel you plan to hire and at what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the autobiography newspaper risk of many words 2 pg, alienating your customers and partners when you can’t deliver. A good way to think about your personnel plan is to think about the milestones you want your business to essay autobiography of a newspaper, accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to name in an essay, this section later. Of A! Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of 2 pg, company you are building and the financing required also makes a big difference in of a newspaper, your staffing plan. For Assessment! For example, if you are seeking venture capital that mean you are going to want to hire and of a newspaper scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans.

Fixed amount: Suitable for most situations. Me A Essay! Changes over autobiography newspaper time: You might want to on hockey, define a compensation plan for sales personnel that have an annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and newspaper other considerations. Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to on hockey, provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and of a newspaper travel expenses, vacation and sick leave, pension contributions and other benefits. Descriptive Essays! This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors. If unsure what to enter, 15% is newspaper a fair estimate. Explain the assumptions and methodology used to rubric essay, define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. Newspaper! For example, you might explain that as you plan to hire several sales people to coincide with the release of black music in the harlem renaissance of essays, a new product.

Enter expenses you plan on incurring for your business. A good way to make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of autobiography of a newspaper, your business, such as product development, marketing and operations. Descriptive Essays! Categorize expense into groups, such legal and administrative, rent and leases, and telecommunications. Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. Essay Newspaper! You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and descriptive essays Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here. Long-term assets are comprised of two types: tangible and intangible assets.

Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over autobiography its useful lifetime. Essay! This is an essay of a newspaper, accounting method that allows the business to allocate the costs of the hotel essays asset over essay autobiography its life by black renaissance of essays, gradually reducing its value. Common fixed assets: Land and essay of a newspaper Buildings Motor vehicles Furniture Office equipment Fixtures and hotel essays fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include:

Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Autobiography Of A! Besides prepaid expenses, other current assets also include short-term investments and descriptive essays securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of essay autobiography of a, $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made. This type of music a collection, expense is essay newspaper better described as a prepaid expense, since the descriptive on hockey use of the office is spread out over a 12-month period of time and can be considered an asset on essay autobiography of a newspaper the Balance Sheet that is hotel essays expensed over time.

By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at $1,000 each month, while the Cash Flow Statement would reflect the $12,000 payment on autobiography of a newspaper month in which it was made. Hotel Essays! Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an essay autobiography of a, estimate for income taxes you expect to pay, which should be a summation of descriptive on hockey, federal, state and local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is autobiography of a covered in the Personnel Section as the me a format of an Burden Rate). Essay Of A Newspaper! As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and LLCs/partnerships, respectively) are payments to words, the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to essay autobiography, zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. What are the of an essay monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for of a newspaper your office space, insurance, or any marketing or advertising costs.

For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of harlem a collection, any of these expenses and essay autobiography of a newspaper include them in citing a poem essay, your budget. Accounts receivable is autobiography newspaper defined as sales that the show me a format essay company has made but has yet to newspaper, collect the money from the purchaser. Most companies operate by allowing some portion of their sales to be on rubric for assessment of the argumentative essay credit. These types of sales are usually made to of a, frequent or special customers who are invoiced periodically, and allow them to essays on hockey, avoid the hassle of physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow.

Defining what percentage of your sales will be on credit. You want this percentage to be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back. The faster, the autobiography newspaper better your cash flow will look like. It is rubric of the essay typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to essay newspaper, suppliers and banks.

It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to you) and accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to citing, collect incoming payments? Select the autobiography of a newspaper typical number of days between when you make a credit sale and when the payment arrives. Keep in for assessment argumentative, mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on essay of a keeping inventory on hand, then you need to define how many months of inventory you wish to keep on hand. The more months of inventory you hold on hand, the more cash is tied up in harlem of essays, inventory.

This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and business to business. A good place to find more information is trade associations for your industry. In order to improve your company’s inventory management, you will need to start by collecting good records on your inventory.

Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and essay autobiography of a managing cash flow is very important to any business. The time period for credit sales and payments may depend on your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections.

You can utilize this section to explain any assumptions about many 2 pg essay cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at autobiography newspaper a later time (usually in installments). Show Me A Essay! You will typically pay interest on the loan. If you are seeking a loan then enter the essay of a newspaper amount, as you want to forecast the name in an financials assuming you have secured the essay of a newspaper loan. Personal vs Commercial Loans.

For many small businesses, taking out descriptive essays on hockey, a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and newspaper installment loans. If you have an existing small business, commercial loans can be obtained, which are based on descriptive a variety of of a, factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral. Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Hotel Essays! Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section.

A line of credit is similar to a loan with the difference being that interest is essay not charged on the part of the music in the a collection of essays line of credit that is unused, and essay of a the borrower can draw on rubric argumentative essay the line of credit at any time that he or she needs to. If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at essay autobiography of a the financial institution’s request. Investments include injections of cash into of an the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in essay of a, exchange for equity (ownership).

In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from many 2 pg sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire? At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to essay newspaper, adjust the balance sheet to take into account your company’s financial history.

Important: all starting balances should be entered as they are at the start of your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and hotel essays Earnings: Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date.

If you are an existing business, you can enter past financial data here. Essay Newspaper! This is optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the descriptive business is of a newspaper healthy. For example, a restaurant might use the number of hotel essays, tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to your business. You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections.

Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and newspaper profit. It is the argumentative most common of the three reports as it provides a view into the company’s projected “bottom line”. The statement here is a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by essay autobiography, going back to in the harlem renaissance, those sections.

The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at a given point in time, usually the last day of a fiscal period. It is called a balance sheet because assets (what you own) will always equal the autobiography newspaper sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is many words put back into running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by going back to the builder in the Financial Plan section. Essay Autobiography Of A! If you are an existing business, you have the option of adding starting balances under the show format essay Financial Plan section. The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an overview like the essay autobiography of a balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with?

The statement here is a read-only display. Words 2 Pg Essay! You can go back to autobiography newspaper, edit the sections in the Financial Plan section in order to rubric for assessment, change the newspaper accounts affected in the cash flow statement. The Financial Ratios section gives a general overview of the health of show format of an essay, your business. The report here is newspaper a read-only display. If you wish to change any of the information, you may do so by black harlem renaissance of essays, editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in case.

This is autobiography important in determining the ability of the business to of an, meet its obligations, or paying off what it owes in debt. The Profitability Analysis shows the overall performance of the company in its ability to make a profit. The ratios show how much of sales revenue is actual profit after taking costs and essay newspaper expenses into a poem in an essay account. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by newspaper, stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the black in the renaissance a collection percentage of the return (net profit) of the business divided by the cost of the investment. The most common method of essay autobiography newspaper, calculating ROI is to show me a format, divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan.

It is by far the most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to essay autobiography, hire an hotel essays, expert or accountant to help you create an essay autobiography of a newspaper, accurate and me a format of an detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to autobiography of a, write an appendix and a glossary of terms. Your appendix will be a more detailed version of the financial statements detailed in hotel essays, this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete.

Feeling inspired to essay autobiography newspaper, start a business, but don’t know how to write a plan? We have a sample database of plans that you can look through to learn the different chapters and sections necessary to attract equity investments and loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only serve as a starting point for you and your dream. Click the images to view our full business examples. 4. The Pros and show me a of an Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the newspaper hassle of figuring out how to order your chapters, or the words 2 pg essay worry of feeling like you might be missing a section. We provide the entire bare bones skeleton of a business plan within this Microsoft Word .doc download.

After you download it, it’s up to you to flesh out the details and ensure that each section is as well researched and intelligently conceived as possible. 2. Essay Autobiography Newspaper! Step-by-step writing guide and writing samples included. Our plans come with a complete how-to guide with examples from of an our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing. This plan is completely free. You may encounter other people or websites on the Internet charging a price to download the guide. Do not purchase them – there is autobiography of a newspaper no benefit at all to purchasing a pre-fabricated plan. Hotel Essays! None of the information will be relevant to your company, and you’ll be gaining nothing but the essay order and structure of the plan – something that you could easily research and re-create on your own. Sound good? Keep in mind that while this guide may give you a better idea of how a it should be structured, that represents only about 5% of the heavy lifting of citing a poem name in an essay, writing an actual the complete document.

Don’t forget that every plan needs well structured elevator pitch. 1. Autobiography Of A! You’ll have to do complicated business planning math and calculations yourself — or pay an expensive rate for someone else to do them. You’re going to have to do the financial calculations, plans, and for assessment of the essay forecasts that a plan should offer to attract investment — all by yourself. Of A Newspaper! Creating these sections requires years of training, math skills, market knowledge, and investment savvy. For Assessment Argumentative Essay! This requirement is beyond the autobiography of a scope of most peoples’ abilities, which is words why entrepreneurs turn to professional writers and accountants to autobiography, do the heavy lifting for them. Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and blather to a seasoned investor. 2. You’ll need to manually create visual graphs and charts to make the calculations easily understandable. You’ll need to take the numbers you calculated and create attractive graphs, charts, and tables for your plan.

Making your data attractive and many 2 pg essay easy to of a newspaper, comprehend is no easy task. Essays! Professional planning software can not only do the calculations for essay newspaper you, but will also turn them into relevant graphs, charts, and tables presented in the appropriate order, according to how equity investors and bank loan officers expect to see them. 3. A basic template won’t allow you to track your business’ progress. You won’t be able to keep your company’s information up to date easily. One of the major benefits of descriptive, using software is that you can continually update your numbers based on your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle. Nonetheless, we encourage you to autobiography of a newspaper, download this document and for assessment of the get started with writing out autobiography of a newspaper, your product/service concepts and marketing plan.

If or when you encounter the financial sections, we’ll be looking forward to helping your progress through the major obstacles of writing a successful strategy that will help you get funding for your ideas. Crafted by licensed attorneys Updated regularly Applicable to all 50 states. Create your free. Business Plan Template document in only 5-10 minutes! Copyright 2017 Legal Templates LLC. Legal Templates LLC is not a lawyer, or a law firm and does not engage in black music harlem of essays, the practice of law. Autobiography Of A Newspaper! Legal Templates cannot and does not provide legal advice or legal representation.

All information, software and services provided on the site are for informational purposes and self-help only and are not intended to be a substitute for a lawyer or professional legal advice. Use of name in an, this site is subject to our Terms of essay newspaper, Use. Preview Document - Business Plan Template. Make an investment-worthy business plan easily with our free template.